How To Borrow All The Money You Want From People, Not Banks - And Get It Faster And Easier, With No Monthly Payments Or Borrowing Limits

Never Again Lose A Deal Because
You Can't Finance It Fast Enough!

By Alan Cowgill,
America's #1 authority on
attracting private money


You too can get all the money you want from people, not banks. You can get it faster and easier, with no limit on how much you can borrow. And here's why.

Thanks to late-night infomercials, thousands of people fantasize about making money in real estate. But they don't know where to begin. So they open CDs with skimpy interest rates, or risk their money in the stock market.

When these 'wannabes' get to play a key role in your real estate deals - loaning you money at high rates (when compared to CDs) - most will jump at the chance. And when they brag to their friends about their 'real estate deals', your phone will ring off the hook with referrals, begging you to borrow their money too!

In this Special Report, you'll learn how to borrow from private lenders...

Alan Cowgill is America's #1 authority on attracting private money. In this Special Report, he spills the beans on how he raised $2 Million from everyday folks seeking good returns from their investment dollars. He shows you how to create an endless supply of money, and borrow on your terms.

With private lenders ready and eager to finance your deals, you'll be able to...

Sincerely,
Dave Lindahl

Over the past ten years, Alan Cowgill has perfected nine methods for attracting people with money, winning their confidence, and turning them into private lenders. He's acquired over 200 properties, and since 2002, he's financed 100% of his purchases and renovations with private money.

Today, Mr. Cowgill has $2 Million of private money invested in roughly 60 houses and small apartment buildings. No wonder he's interviewed alongside Donald Trump in the book Walking With The Wise Real Estate Investor.

Industry leaders call him the #1 authority on attracting private money, and compete with each other to book him at their conferences. Investors always pay a premium to see Alan speak. For example:

Last year alone, Mr. Cowgill spoke at 38 conferences and boot camps. These events consistently sell out, with anywhere from 150 to 400 investors attending.

Chapter One:

How Private Money Makes You A Millionaire:
Impossible Dream Comes True For Real Estate Investors

Imagine it's two months from now. Your local competitors can never seem to line up financing fast enough. In fact, many of them are afraid to make offers because they don't know how they'll finance the deals. But you have an unfair advantage...

You're surrounded by dozens of private lenders, ready and eager to finance your real estate deals. I'm talking about regular people who love getting a good return on their investment dollars.

And now that you're free from using banks, hard-money lenders, and your personal funds, there's no limit to the number of properties you can buy!

Friend, with the methods you're about to learn, you too can have millions of dollars waiting in the wings - without jumping through hoops for bank loans, being ripped off by hard-money lenders, or getting blown off by sellers who fear creative financing.

If you have private lenders now, you'll learn to attract so many more that they fight to loan you money. And once they're in competition, they'll gladly accept a lower interest rate. (After all, their only safe alternative is a CD that pays 3%!)

But your credibility is a huge factor. Without the right approach, you could be dismissed as a 'fly by night', wreck your precious lending relationships, or get trampled by the S.E.C.

In this Special Report, I'll show you how to duplicate my protégés and I. You'll learn to avoid the pitfalls. You'll discover my bulletproof methods for attracting private lenders, showing them that you're competent and credible, and winning their trust.

'Alan, with your methods, I was able to raise over $200,000 in 2 months from 3 individuals. They wanted 1% a month to let us use their money for Rehabs.
Then we came across an opportunity to buy a luxury home for 45% LTV in excellent condition. I offered some cash up front and to take over the payments. They said OK, so I used your techniques to raise $400,000 from one person. We now live in this huge 8200 sq. ft house with over $2,000,000 in equity!

house

The cool part was we only needed $300,000 to close so I got to keep the other $100,000 for holding the property until we refinance it. Then I'll cash out the 1st and the 2nd and get over $1,000,000 in cash. We'll live here, add some improvements and sell in 2 years for a $3,000,000 profit!'

- Bob and Brenda McDowell, Scottsdale, AZ

Chapter Two:

Why Seasoned Investors Never Use Banks

You were probably drawn to real estate for the profit potential. But if you're like me, you also love being your own boss, calling your own shots, and making your own rules.

So why let banks decide your fate? Why have your hands tied by their strict underwriting guidelines? Why jump through hoops to prove that you're a good risk?

I have good credit, but that doesn't guarantee anything. I once waited 4-1/2 months to get a bank loan approved. If the seller had been impatient (which is normal), I would've lost the deal.

The bottom line is, you can't count on your relationship with a banker. I did, and then one day the 'regulators' came in and blocked him from doing investor loans. That shut me down instantly. Here's what happens when you're at the mercy of banks:

You're also disqualified from borrowing when you own 'too many' properties, leave your salaried job, or don't have perfect credit. And when you want to finance high-priced properties, such as lakefront houses or apartment buildings, even good credit and income may not satisfy the bank.

Banks might have worked until now. But the moment you quit your day job - or start buying 'too many' properties - you'll lose your ability to borrow from banks. Here's are recent emails that demonstrate my point:

'I have a contract on a property that's supposed to close in a week... The contract is for $58,500, the fix up is $24,000 and after repair value is $115,000. (So my profit should be $32,000). Today I got turned down from the bank I've been doing business with for 5 years. They said I needed one of my properties to sell before they would loan me more money. That means I'm losing this deal and my business is now shut down.'

- David Edrington, Maryville, IL

'We rehab houses and have a line of credit for $200,000 with our local bank. We are constantly running out of money and can't get an increase because 'this type of property is a little on the risky side for some of the people on the loan committee'. Alan, I've absolutely devoured your information and have come to realize that this is what has been missing in our investing routine.'

- Jill Recker Fruitport, MI

Chapter Three:

Never Again Be Handcuffed By 'Creative Financing'

In those rare cases where a seller agrees to owner financing, lease options, or 'subject to' financing, these creative techniques are great. They free you from using banks and hard-money lenders. But let's be honest.

When you sell a property, which do you prefer... terms that leave you cash-poor (with ongoing risk if the buyer defaults)... or an all-cash offer? Most sellers are like you. They want closure. They want all cash. When you rely on creative financing...

'Alan, before I discovered your system, I lost subject-to deals because I didn't have the cash upfront. In one deal alone I lost $18,000 profit. Now I have the confidence to go for deals that I would have had to pass on.

After learning your system, it took me about 2 weeks to get private lenders. Now I have one that is willing to invest a minimum of 5 million and another gentleman that is going to provide at least $100,000.' - Clem Carrion, Kissimmee, FL

Chapter Four:

Never Let Hard-Money Lenders Squeeze You Dry

When sellers are distressed, they need cash fast. They can't wait for bank loans. And they rarely offer creative financing. So most investors think hard-money lenders are the only option. But there are far too many downsides:


In short, you're stuck with the lender's hard-nosed terms. Your exit strategies - and the types of properties you can buy - are severely limited. Even if you're willing to cough up his outrageous fees, these extra burdens can really hold you back. Let me give you an example...

I live in the small town of Springfield, Ohio (to be near my family) and most houses here cost between $35,000 and $75,000.

I recently bought a fixer for $38,000, and found a couple willing to buy it for $55,000. The problem: they had poor credit and couldn't get a bank loan. But they offered me $15,000 down if they could move in immediately. The solution: I gave them a land contract (i.e. contract for deed).

Now suppose I'd financed this fixer with hard money instead. After financing my renovations and new carpeting, the hard-money lender would never would have allowed this exit strategy. After all, he wouldn't want damage from tenants, pets, or anything else (in case he had to foreclose). So I never could have made this fast $17,000 profit.

'I had my first private lender within three weeks of learning your system. Now after a few months, I have four private lenders totaling around $180,000 and I pay as little as 6% on their money. Best of all, I've set up several lease option deals with great monthly cash flows - something my old hard money lenders would never have let me do.'

- Samuel Coachman, Stone Mountain, GA

Chapter Five:

Get All The Money You Want From People, Not Banks - And Get It Faster And Easier, With No Monthly Payments Or Borrowing Limit

With private lenders, you set the terms. So why not eliminate monthly payments - and let the interest accrue until you sell?

With this approach, you can finance every deal with other people's money, and never pay back one red cent until you collect your profit!

Think about it. When we're flipping houses and only need cash for a few months, the cost of borrowed money is far less important than its availability. And since payment-free loans are a Godsend for our cash flow, my proteges and I happily offer 10-12% interest to lenders who provide these loans.

If 10-12% sounds high at first, compare it to the traditional way of eliminating monthly debt payments. I'm talking about equity financing. That's where you find a money partner who finances your purchase and gets half the profit!

With payment-free loans, you come out far better. The extra interest you pay is nowhere near the 50% you'd pay an equity partner. Yet you still enjoy the unique advantage of equity financing:

You can hold dozens - or hundreds - of properties at once, without drowning in negative cash flow.

Once you can grow your real estate portfolio without limits, imagine the phenomenal upside. A few extra points of interest (paid out of your sale proceeds) will feel like pocket change. And remember that you'll have no points, no pre-payment penalties, and virtually no closing costs. These savings further offset the extra interest.

Later on - in Chapter 9 - I'll reveal a huge segment of the population that has money to loan but has no need for monthly payments... so they're glad to let interest accrue.

How To Borrow At Even Lower Interest Rates

Of course, people who need monthly income will accept less interest. (After all, their only safe alternative is a CD paying 3-4%.) So if you offer them the usual monthly payments, many will loan you money at even lower rates.

If you plan to hold a property for several years, an 8% loan will attract many private lenders. Sure, a bank's rate may be lower. But that bank loan is worthless if it doesn't fund fast enough, you don't have the down payment, or you lose the deal to someone with all cash.

What's more, the hypothetical 'savings' of that lower interest rate is gobbled up by the bank's inflated points, fees, and closing costs. (Not to mention pre-payment penalties later on.) You might have to hold the property for a decade to offset these overblown costs!

With 100% financing from private lenders, you can pay cash for houses and get them dirt-cheap. You can even borrow the money you need for renovations. So you can beat your competitors to the punch, then get your properties fixed and sold quickly. Best of all,

You have zero out-of-pocket costs!

For example, I got a call from a lady who'd purchased a $65,000 home a few months prior, and still hadn't made the first payment. The bank was desperate and conceded to sell it for $25,000, cash, provided I could close within five days.

Since the house appraised for $61,000, I borrowed $45,000. Although my loan exceed my $25,000 purchase price, my lender felt secure because the LTV was still less than 75% of the appraisal. Not only did I put $20,000 in my pocket the day I bought it. I lease optioned it a month later - with a $59,900 price tag - and the tenant bought it a year after that.

But without access to private lenders, I could never have exploited the bank's desperation and made this profit. And neither can you.

Heck, every time I borrow money at 8-12%, I pick up an extra $20,000 profit I wouldn't have made otherwise. After all, few distressed sellers can wait for a bank loan to fund. So it's a win-win: the seller gets fast cash, my lender gets a high return, and I make easy money.

Chapter Six:

Don't Let Overconfidence Damage Your Priceless Lending Relationships

From time to time, I get emails from overconfident investors who heard me lecture at a real estate conference, and then jumped the gun. Excited by the benefits of private money, they ran to their friends and relatives for loans, only to be snubbed.

When tested with specific questions, they stumbled. They burned their bridges because they didn't know the right way to 'position' themselves and win the confidence of prospective lenders.

Please don't make this fatal mistake. Once you burn your relationships, it's very hard - if not impossible - to salvage them. Why risk being caught off guard with questions you can't answer?

Why gamble away your hard-won relationships?

If you make the wrong first impression, you'll be dismissed as an amateur or fly-by-night. And you'll find it very hard to change that perception later.

Just knowing that it's possible to borrow from friends and colleagues isn't enough. Lenders need to trust you to complete your renovations, make timely loan payments (if there are any), and pay off the loan balance as agreed.

If they're worried about the safety of their investment, even a 12% return won't convince them. And you can burn your bridges by approaching them the WRONG way. To come across as credible and competent, you must be ready to answer all of their questions.

That's why I created a foolproof step-by-step system for attracting all of the private lenders you'll ever need. It's called Private Lending Made Easy: The Advanced System. And it's fully detailed in the next Chapter.

Chapter Seven:

How To Make Your Phone Ring Off The Hook With Lenders, Win Their Trust, And Create A Limitless Supply Of Money

Most of my proteges started out as average investors. But once they got hold of Private Lending Made Easy: The Advanced System, they quickly raised private money and monopolized their local markets.

'Your methods helped me raise 240k within the first 24 hours! Boy- was I SHOCKED I could do it. Thanks Alan - for jump starting my battery! Being in the Real estate business for sometime, I was throwing away 5-10 deals a week because of lack of funds! Now, thanks to you, I'm planning and scheduling luncheon meetings for the next 6 weeks.'

- Esther Headley, Lonewood, FL

My favorite part is their amazement at how easily my techniques work. Following my simple system, I'm convinced that anyone can raise private money. That's why I'm offering it risk-free for 90 days.

Once you're armed with this bulletproof system, you'll have the power to make prospective lenders line up at your door, win their trust, and create a limitless supply of money - ready to be loaned on your terms.

Now let's look at the specific components of The Advanced System:

COMPONENT #1 is a CD-ROM with five magnetic marketing tools that'll make your phone ring off the hook with prospective lenders. These are the same tools my protégés and I have used to raise millions of dollars. And you can customize them with your contact info.

Once you establish a track record, the lenders you've paid back will be anxious to loan you more money. You'll start hearing from their friends and colleagues too. At this point, you won't need to keep advertising.

But while you're getting started, my blockbuster ads, postcards, and flyers will provide you with more prospective lenders than you can handle. Like I said, these are the same magnetic tools my protégés and I use to generate non-stop phone calls from people with money.

Once your phone is ringing off the hook, you've got three options. You can mail callers my Prospect Exciter Package (detailed in a minute), meet with them 1-on-1, or invite them to a luncheon presentation.

With these last two approaches, my compelling Powerpoint presentation gives the entire sales pitch for you. So you don't need any public speaking experience. You just click forward from one slide to the next!

'Alan, I received your complete package 3 weeks ago. I ran ads 2 weeks in a row and received several responses. Most people I talked to wanted to meet one on one. The rest wanted me to schedule a seminar. I got one investor with $100,000 to invest out of the individual meetings. He has another $100,000 coming in the first of the year and is willing to invest that after we do a couple of deals together.'

- Nate Brown, Johnson City, TN

'At the first luncheon I hosted, I gave everyone a packet. It was only to practice, so I wasn't expecting anyone to sign up. But out of 15 in the room, I signed up four! Without your system, I would not have known where to begin.'

- Charlotte Birchfield, LaMesa CA

Of the three methods, my favorite is giving luncheon presentations. It's more time-efficient than meeting with individuals.

If you don't want to stand in front of a group, you can hire your accountant or real estate attorney to lead luncheon presentations. Don't laugh; some of my protégés are doing this - and it gives them even more credibility. You can also set up one-on-one appointments and show my Powerpoint presentation on your laptop.

COMPONENT #2 is my 'Million Dollar Luncheon Toolkit'. It includes a CD-ROM with the six tools you need to pile up big loan commitments at every single luncheon...
  1. Power Point presentation: This 37-slide presentation turns 'just curious' prospects into true believers. I spent over 100 hours developing this presentation, and it's generated terrific enthusiasm ever since. It wins your prospects' confidence and makes them eager to participate in your lending program. And when someone can't attend your luncheon, you can meet privately and show it to them on your laptop.
  2. 'Parade of Homes' slide show: Withdramaticbefore and after photos of houses I've rehabbed, this timed Power Point slide show makes a great impression on prospective lenders. When you present this slide show, your prospects will assume that these are your rehabs - and that's fine with me. If you prefer, you can say that these are 'the kinds of houses' you invest in. Or say that they were rehabbed by one of your associates.
  3. Lender reassurance packet: Contains mouth-watering examples of how much money your lender could earn - by loaning you money and letting the interest accrue for five years. Also contains the four documents that secure lender loans: the promissory note, recorded mortgage, UCC-1 filing, and certificate of insurance naming the lender as mortgagee. This reassures your prospective lenders further - because it shows that you have their best interests at heart.
  4. Special Report: 'How to Safely Grow $35,000 into $1,000,000'. This 13-page report has 15 questions and answers. It wins over even the most skeptical prospects, so you don't have to. Reproduce it for pennies and give it to prospective lenders. It further entices them to loan you money.
  5. Private Lender signup packet: This strategically designed packet will give you everything you need to sign up private lenders, including a welcome letter, commitment form, and investment projection.
  6. Participation Form: When you pass out copies of this form, prospective lenders will tell you how much they want to loan you, when they'll be ready, and who else they know with money to loan.

You might wonder how I came up with this participation form. At my first few luncheons, I didn't have an effective way to close the sale. So my prospects just ate lunch and left. As I chased them into the parking lot, I felt humiliated -- like a stereotypical 'ambulance chaser'. Thankfully, you don't have to repeat my blunder.

To get this solved, I consulted with a high-priced sales consultant. He told me to create a participation form, and it's been a lifesaver ever since. Now prospects don't feel pressured. With this soft sell approach, they happily tell me how much money they want to invest, and how soon.

Best of all, a lender's initial commitment is just a starting point. Once you earn his trust - by paying him back as agreed - he'll typically loan you a lot more.

If you don't have a track record yet, these six tools will give you instant credibility. You'll receive them all on CD-ROM, and a license to reproduce everything. These are the same tools I've used to get loan commitments totaling as much as $250,000 at a single luncheon.

COMPONENT #3 is my closely guarded manual, How To Turn Your Luncheons Into Standing Room Only Presentations. In nine eye-popping chapters, you'll learn how to turn every luncheon into a standing-room-only event, give a compelling presentation, and pile up loan commitments and referrals.

In this detailed manual, you'll receive:

  1. The same step-by-step system I use to pack my luncheon presentations with motivated prospects who are frustrated with their current investments. This foolproof system gets them begging to loan you money.
  2. My ten secrets to a successful luncheon. Includes a bulletproof guide to setting up and leading your presentation for maximum results.
  3. A detailed checklist spelling out exactly what needs to be done the week before your seminar, the day before, the day of, and the day after. It also includes a reservation list, so you can keep track of who's attending.
  4. "Talking points" for each of my overhead slides. So you know what to say during each slide and why. These simple points will convince your prospects that loaning you money beats any other investment.

The best thing about my presentation is that it's a soft sell method. So you'll never have to corner your prospects, or pressure them into a decision. My manual also shows you how to:

As a bonus, you'll receive a live recording of my luncheon presentation on CD. You'll probably memorize it after one listening. But if you need more rehearsal, you can listen as many times as you like.

COMPONENT #4 is my Prospect Exciter Package. Use it to get loan commitments from prospective lenders who can't attend your luncheon.

This package contains a compelling cover letter, sample promissory note, commitment form, and a list of the items securing your lender's investment. Plus, mouth-watering examples of how much money your lender could earn over five years.

Finally there's room for credibility boosters like testimonials and a resume. (And I'll include mine so you can model them.) And it's all housed in a plastic 'clamshell' case.

Most convincing of all is the blockbuster CD titled 'A Safe Alternative To The Stock Market'. You won't believe how well this audio CD motivates your prospects to loan you money. Here's an example:

'As I was putting my first luncheon together, a friend came over just to say hi and ask what I was doing. So I told her and she asked to listen to the luncheon CD and then the 'Safe Alternative' CD. Well she stopped by yesterday and said 'I have $20,000.00 to invest'. I was belated because I had no idea she had any money at all, the way she portrays herself. Thank you very much Alan.'

- Clinton O'Grady, Lacey, WA

I'm thrilled to tell you that the 'Safe Alternative' CD works just as well with strangers. For example, a local man received one of my postcards and then called for my Prospect Exciter Package. After listening to this CD, he loaned me $27,000. I used the money to buy a house for $15,000, renovated it with the other $12,000, and I sold it for $51,000 - all because he listened to the 'Safe Alternative' CD!

After receiving this package, some prospects still want to meet me in person. But - like the man above - several have offered me money based on this package alone. That's why I love it. The Prospect Exciter Package pre-sells your prospects, and costs less than $5 to reproduce.

You'll get a CD-ROM containing all of the printer-ready documents you need to create your own Prospect Exciter Package. It also includes a cover insert for your clamshell, CD labels for 'A Safe Alternative...', and a template of my double-sided business card. Plus, a license to reproduce everything.

COMPONENT #5 is my '1-on-1 Deal Closer Toolkit'. So when prospects can't make it to your luncheon - and the Prospect Exciter Package isn't quite enough to win them over - you can easily close the deal in person. This Toolkit is also perfect if you prefer not to hold group meetings.
  1. Abulletproof checklist to prepare you for your meeting. Includes what to bring to the meeting, what to cover, and what documents to notarize and record. It also shows you how to update your bookkeeping software, amend your insurance policy, and reassure your new lender that he made a great decision.
  2. Phone scripts: when people respond to your ads, use these bulletproof phone scripts to excite them, reassure them, and compel them to meet with you. You won't believe how eager and motivated they'll be to meet with you.
  3. Meeting script: Memorize this script for your 1-on-1 meetings. Then you'll be able to answer the toughest lender questions with confidence. You'll know the right way to 'position' yourself, overcome their skepticism, and win their trust. So even if you're just getting started, you'll come across as an 'old pro'.

COMPONENT #6 is a set of three spreadsheets (on CD-ROM) that'll give you a daily snapshot of your business, saving you lots of time.

'Wonderful course. I knew it would be good but I didn't think it would be this good. After running my first little 1 x 1 ad in the paper, I got one call, sent out one report, had a one-on-one meeting, and got a private lender who is loaning me $22,750.'

- Ben Innes-Ker, Bloomington, IN

'We were able to raise over $200,000 with our first luncheon.'

- Jim Neubauer, Flint, MI

Chapter Eight:

43 Secrets To Attract Qualified Prospects And Make Them Beg To Loan You Money

In addition to the bulletproof tools you've read about, The Advanced System has eight audio CDs that'll transform you into a private money master. They're divided into three components as follows...

COMPONENT #7 is 'The Magic of Lender Luncheons'. On this priceless audio CD with apartment house whiz Dave Lindahl and I, you'll learn how to:

Let me expand on this last point. After making bad loans, banks are desperate to bail out fast. Once you've got private lenders ready with cash, you too can capitalize on their distress and make out like a bandit. You'll also discover when in the month (and year) banks are most anxious to get bad loans off their books.

COMPONENT #8 is a live Private Lending seminar that will never be repeated - captured on six audio CDs. In this all day seminar, I teamed up with one of my early mentors, a private money monster. Armed with our insider secrets, you'll have the power to:

For example, I recently bought a house for $22,000 and it needed $8,000 in repairs. The lender felt secure because I only borrowed $30,000 - less than 60% of the $51,000 after repair value. Yet I got all the money I needed to buy and renovate the house.

'Alan, I had private lenders before, but your system has blown the roof off my business! I'm buying more houses than ever, and doing commercial property much easier.

For example, I recently bought a foreclosure for $60,000. It needed $5,000 in repairs. So using your techniques, I financed it with $70,000 from a private lender at 10%. Instead of making a down payment, like I used to, I put $5,000 profit in my pocket the day I bought the house. And I'll be selling it shortly for $120,000.'

- Clark Fletcher, Quincy, FL

COMPONENT #9 is my 'Quick Start CD'. In this audio recording, my office manager and I walk you through my planning and advertising secrets - what I do 'behind-the-scenes' - to guarantee that my luncheons are profitable standing-room only presentations.

You'll find these same secrets in my manual, in the form of a 5-page foolproof check sheet. Here are some of the highlights: